Testronic Labs

Global Marketing for Software Testing Company

Testronic Labs is one of the world's largest software and hardware testing companies. Listed on the Frankfurt stock exchange, Testronic serves a variety of clients, from home entertainment companies to games labels, software developers and hardware manufacturers. The company has offices in London, Belgium, Poland and the United States.

We were commissioned to provide overall management of Testronic's five business lines which included Games, Home Entertainment, Software, Hardware and Hardware Certification. This include functional management of some of Testronic's in-house marketing team

Games Industry Marketing

The challenge was to develop a coherent brand for Testronic's entire business which encompassed a very diverse client base. We developed a slick and elegant blue branding for the company and then customised the games industry branding with a troop of robots! The robots appeared throughout our product literature and exhibition artwork. We also recruited a real, live robot to patrol the company's presence at a major trade show in Brighton, UK.

Home Entertainment Industry

The home entertainment divisions of the major film studios create a significant requirement for testing across Blu-ray, DVD and all types of digital delivery formats. With a background in this sector, we were able to provide a significant level of expertise around guest lists for email marketing and conversation topics.

Japanese Game Industry

Testronic opened up an office in Toyko, a major market for games testing. The company's first major event was the Tokyo Games Show. We organised the stand design, gift acquisition and Japanese language marketing materials.