Established in 1971, Talentmark was the first company of its kind to serve the unique needs of the life science and pharmaceutical sector. Talentmark has supported organisations in building high performance teams resulting in some of the most important innovations in recent years, bringing new discoveries to market and providing life-saving treatments for patients around the world.
ZB Ltd provides marketing consultancy services that includes management of the company's website and digital assets, public relations, production of marketing collateral and events planning. Talentmark is rapidly expanding with new offices in Basle and Boston.
For its fortieth anniversary, Talentmark wanted to host an event that reflected its position as an industry expert in the field of pharmaceutical executive search. ZB Ltd arranged a drinks reception within the Hunterian Museum at the Royal College of Surgeons in London, followed by a short conference at the same venue.
ZB Ltd was asked to project manage the creation of Talentmark's website. The website needed to cover the company's executive search, interim management and resourcing solutions services, as well as conveying the client's depth of experience within the life sciences sector. We produced a website that included dedicated sections for each service, together with a homepage video that provided a quick summary of the company's offerings.
It was important for Talentmark to express a number of different perspectives on the industry based on the individual attitudes of its expert staff. With a team that comprised specialists in both talent selection and the life sciences sector, the blog needed to be able to convey this sense of diversity. ZB Ltd worked alongside Talentmark executives to encourage a variety of stories and provided editing assistance to bring these stories to life.