Marketing Consultancy in the City of London

Our founder, Zoë, was asked to provide marketing consultancy to LIBF across its professional education divisions and university college. Zoë reviewed every aspect of marketing, from the marketing department to marketing functions taking place within LIBF's different divisions, speaking with staff from across the organisation. She also examined how the marketing function worked alongside Public Relations. Her recommendations were included in a report that examined:

• Structure
• Reporting
• Skills and training
• Digital enablement
• Forward planning

The Launch of ADGM Academy, Abu Dhabi

The London Institute of Banking and Finance was engaged to support Abu Dhabi Global Market with the launch of its new professional education centre, ADGM Academy. The Academy was to be located within Abu Dhabi Global Market, the financial centre for Abu Dhabi.

In addition to providing the professional education strategy and programmes for ADGM Academy's Banking & Finance division, LIBF was also asked to provide marketing services for the Academy which was to opened by His Highness Sheikh Hamed bin Zayed Al Nahyan in May 2018. Zoë worked with ADGM to define the requirements of a new website to promote all the programme offerings of the Academy and commissioned an expert technology company to deliver the website in a rapid time frame. When the website launched, it displayed over 200 professional education programmes which could be purchased online through the website. Client data was integrated into a CRM system, enabling ongoing communication and support.

Ongoing Work with ADGM Academy

Zoë provided ongoing support to LIBF and ADGM Academy over an extended period. This included:

• Supporting the launch of professional education programmes in the region
• Creating bespoke marketing materials
• Custom presentations in English and Arabic
• Developing the Sustainable Finance offering for the Academy