Cinram
Cinram is a global distribution and content delivery company headquartered in Toronto. It specialises in serving the needs of film, music and games companies. The company provides media replication services and turnkey distribution services including packaging and fulfilment, retail order processing and cash collection, in addition to physical distribution services. Cinram provides a total solution to the challenge of delivering quality product into the hands of the consumer in a time-pressured environment.
European Marketing and Public Relations
We handled the European aspect of Cinram's marketing requirements, in addition to working collaboratively with the Toronto head office on global marketing materials. Our brief handled conference organisation, the production of marketing collateral and public relations with the home entertainment industry trade press.
Peve Industry Event
Peve is a high profile home entertainment industry event with an international list of delegates. Cinram was a major sponsor of the conference which took place at the British Film Institute on London's South Bank. The event proved an excellent opportunity to launch Cinram's new branding and was accompanied by strategic use of PR, a new brochure and networking events.
Full Service Brochure
Working with Cinram's Global Marketing VP, Zoe Buckingham Ltd wrote the copy for a really innovative tabulated brochure which summarised all Cinram's services from authoring, compression and creative services through to digital delivery services and distribution services for retail. Unusually, the brochure was printed by Cinram's own in-house print shop in Germany and was highly acclaimed for both its design and content.
European Public Relations
Zoe Buckingham Ltd handled public relations with a number of different trade publications and websites, specialising in the home entertainment industry. This included writing press releases, social media management and work to promote Cinram's presence at industry events.