Cellular Asset Management
Cellular Asset Management
On-Going Marketing Services
Cellular Asset Management provided cellular in-building systems to mobile operators and property companies in the UK, Australia and the United Arab Emirates.
Our work included on-going marketing services to Cellular Asset Management encompassing branding consultancy, creation and management of digital assets, PR, social media and printed collateral.
Arabic Site
Cellular Asset Management moved its group headquarters to Dubai and also opened an office in Qatar. We were asked to provide an Arabic version of the company website. To do this, we project managed the reworking of the page templates so that they were right reading and moved the company logo and the menus to the right hand side of the pages. We recruited three freelance translators to localise the content. One provided creative copywriting and proofreading services, one provided technical translation and third helped us upload the content correctly to the website. We translated all of the image names used in the Arabic site to improve performance with the search engines.
Mobile-Friendly Website
Dedicated to serving the needs of mobile operators, the mobile version of the company's website had to be just right. The design of CAM's desktop website was complex, incorporating sliding banners and content accessed from multiple locations around the pages. Our challenge was to simplify the layout of information in such a way that the creative feel of the desktop site was retained but information was presented sufficiently clearly to make the site simple to navigate.
Website
CAM enlisted our help to put together its new website. The company had commissioned a digital agency to provide design, content and technical implementation, but the agency had struggled to understand CAM's business and to source appropriate material from both internal and external sources. Within days we had formulated a plan to complete the website, involving the company in contributing appropriate information that we could use to write meaningful web content. The project entailed working with new developers to achieve an appropriate level of quality and reliability, and also engaging a good corporate photographer to capture high quality images of the company at work. CAM was delighted with the site which has represented the company coherently and elegantly to the market.