Application Performance
Application Performance
Technology Marketing
Application Performance is a specialist in all types of performance optimisation for mobile apps, websites, networks and databases. Offering a combination of consultancy and software solutions, many of which are proprietary, AP is the go-to company when applications just aren't working as expected.
We provided a supportive marketing service that acts just like an internal resource. This included the strategy and implementation of all AP's marketing needs, including CRM management, email marketing, website communications and event planning.
Mobile App Performance Video
AP is an authority on mobile app performance. The performance of an app has a critical effect on App Store ratings and slow speeds and crashes can stop people using even the best designed app. AP wanted to convey these issues in a light hearted and entertaining way. We wrote the script, sourced animation and voiceover talent and project managed the video to completion. The result? A witty animated video that coveyed all the key points in less than three minutes. You can view the video here.
Social Media
Social media has proved an invaluable tool in widening AP's reach in the market. We used three accounts on X, together with a LinkedIn profile, all of which connected with AP's website and blog. AP has a vibrant YouTube channel which contains a mixture of product demos, animated explainer videos and videos from AP's collection of webinars. The latter were presented by Zoe to various audiences in the technology sector over a two year period.
Company Race Day
Microsoft's Sharepoint is an intranet that acts as an internal information portal within large organisations and connects a variety of useful applications. AP wanted to explain the importance of site speed and reliability to professionals involved in implementing Sharepoint within their organisations. We decided to give away places at an AP Race Day at Castle Donington at various forthcoming SharePoint events. The delegates would get a chance to take the AP Radical R3 for a spin around the tracks whilst we recorded some exciting footage. The day produced an enjoyable and very different take on SharePoint performance with some wise words from experts on the subject. You can watch the video here.